Privacy Policy

SemlyPro (“we”, “us”, or “our”) operates the website at https://www.semlypro.com and the application at https://app.semlypro.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

If you have questions about this policy, contact us at hello@semlypro.com.

2.1 Information you provide

• Account information: Name, email address, and password when you register.
• Billing information: Payment details processed securely by Stripe or Razorpay. We do not store card numbers.
• CMS credentials: API keys and tokens for CMS platforms you connect. These are encrypted at rest.
• Content: Topics, generated articles, and tracking prompts you create in the platform.
• Communications: Messages you send to our support team.

2.2 Information collected automatically

• Usage data: Pages visited, features used, clicks, and session duration.
• Device data: IP address, browser type, operating system, and timezone.
• Cookies: Session cookies for authentication and analytics cookies (see Section 7).

• To provide, maintain, and improve the SemlyPro platform.
• To process payments and manage your subscription.
• To send transactional emails (receipts, password resets, usage alerts).
• To send product updates and marketing communications (you can opt out at any time).
• To detect and prevent fraud, abuse, and security incidents.
• To comply with legal obligations.

We do not sell your personal data. We share data only with:

• Service providers: Hosting (Vercel), database (Supabase), payments (Stripe, Razorpay), email (Resend), and analytics providers acting on our behalf.
• CMS platforms: When you publish content, data is sent to the CMS you have connected.
• AI platforms: Tracking prompts are sent to third-party AI platforms (ChatGPT, Perplexity, Google) to retrieve visibility data. Do not include confidential information in prompts.
• Legal requirements: When required by law, court order, or to protect our rights.
• Business transfers: In the event of a merger or acquisition, with prior notice to you.

We retain your data for as long as your account is active. When you delete your account:

• Personal data is deleted within 30 days.
• Billing records are retained for 7 years as required by law.
• Anonymised, aggregated analytics data may be retained indefinitely.

Depending on your location, you may have the following rights:

• Access: Request a copy of the data we hold about you.
• Correction: Request correction of inaccurate data.
• Deletion: Request deletion of your personal data.
• Portability: Receive your data in a machine-readable format.
• Objection: Object to processing based on legitimate interests.
• Withdrawal: Withdraw consent for marketing communications at any time.

To exercise any of these rights, email hello@semlypro.com. We will respond within 30 days.

We use cookies for:

• Essential cookies: Required for authentication and platform functionality. Cannot be disabled.
• Analytics cookies: Help us understand how visitors use the site (e.g., Google Analytics). You can opt out via your browser settings or our cookie banner.

We implement industry-standard security measures including TLS encryption in transit, AES-256 encryption at rest for credentials, and regular security reviews. However, no system is 100% secure. Please use a strong, unique password and enable two-factor authentication if available.

Our servers are primarily located in the EU and US. If you are located in the EU, data transfers to the US are governed by Standard Contractual Clauses. See our GDPR page for details.

SemlyPro is not directed at children under 16. We do not knowingly collect data from children. If you believe a child has provided us with personal data, contact us immediately.

We may update this Privacy Policy periodically. We will notify you of significant changes by email or in-app notification. Continued use of the platform after changes constitutes acceptance of the updated policy.

For privacy-related questions: hello@semlypro.com