Terms & Policies

No Guaranteed Results Disclaimer

Our honest position on SEO outcomes and AI-generated content.

Last updated: 13 July 2026

SemlyPro

Operator / imprint. This disclaimer is published by Semly Pro, a sole proprietorship (eenmanszaak) established in the Netherlands, registered with the KvK (Dutch Chamber of Commerce) under number 99448351, VAT ID NL005387029B31, registered address Hawaiiweg 41, 1339 NW Almere, Netherlands (trading as “SemlyPro”, “we”, “us”, “our”). SemlyPro currently operates through this sole proprietorship; its sole proprietor is Surya Pillai. SemlyPro intends to incorporate a private limited company (Semly Pro B.V.). Upon incorporation, Semly Pro B.V. will assume this disclaimer, and references to “SemlyPro” will be read as references to Semly Pro B.V.

Effective date: 13 July 2026 Location: semlypro.com/no-guaranteed-results

1. What this disclaimer is and where it applies

SemlyPro provides software that assists with search-engine optimisation (SEO), generative-engine optimisation (GEO), AI-visibility tracking, and AI-assisted content generation and analysis (the “Service”). This disclaimer explains, in one place, the limits of what the Service can and cannot do for you.

It applies to:

  • our marketing pages at semlypro.com, including any page that describes results, rankings, traffic growth, AI citations, or return on investment;
  • our free AI-powered SEO tools on the marketing site, which you may use with no account and no contract with us beyond the applicable tool terms; and
  • every statement, figure, chart, example, testimonial, or case study we publish about the Service or about outcomes achieved with it.

This disclaimer is a plain-language summary written for prospective and current users. It is not a substitute for the binding contract terms. The legally operative provisions are in our Terms of Service (in particular clause 7 (Acceptable Use — critical protections), clause 8 (AI-generated Content — specific limitations and user responsibilities), clause 8A (EU AI Act), clause 11 (Warranty disclaimers) and clause 12 (Limitation of liability)); our Acceptable Use Policy; our AI Transparency Notice; and, for the free tools, our Free SEO Tools Terms & Disclaimer. If anything in this disclaimer appears to conflict with those documents, those documents govern (see Section 8).

1A. Territorial scope (EU, UK, India and worldwide)

SemlyPro is established in the Netherlands and markets the Service to users in the European Union/EEA, the United Kingdom, India and elsewhere. Nothing in this disclaimer is intended to authorise, and nothing we publish should be read as, a misleading commercial practice under the consumer-protection law of any jurisdiction we serve, including:

  • European Union / EEA — the Unfair Commercial Practices Directive (Directive 2005/29/EC) as implemented in the Netherlands (Dutch Civil Code articles 6:193a et seq., oneerlijke handelspraktijken), which prohibits misleading actions and omissions;
  • United Kingdom — the unfair-commercial-practices regime in the Digital Markets, Competition and Consumers Act 2024 (in force from 6 April 2025, enforced by the Competition and Markets Authority), together with the ASA/CAP advertising codes, which prohibit misleading advertising; and
  • India — the Consumer Protection Act, 2019, the Consumer Protection (E-Commerce) Rules, 2020, and the Central Consumer Protection Authority’s Guidelines for Prevention of Misleading Advertisements and Endorsements, 2022.

This disclaimer is intended to describe the genuine limits of the Service accurately, not to disclaim away a result we have in fact promised. Where we show example figures or results, they are illustrative of what some users have achieved, are not typical, guaranteed, or promised, and depend on factors outside our control (Section 3).

2. No guarantee of rankings, traffic, AI citations, or commercial outcomes

We do not guarantee results. SemlyPro provides tools that assist with SEO and AI visibility. It does not guarantee any specific outcome, whether for a single article, a single keyword, a campaign, or your Content as a whole. In particular, and to the maximum extent permitted by applicable law, SemlyPro does not warrant or guarantee:

  • any specific position or ranking on Google, Bing, or any other search engine, for any keyword, at any time;
  • any specific level, volume, or growth of organic traffic, clicks, impressions, or conversions;
  • any specific number, share, frequency, or sentiment of citations, mentions, or references in AI answer engines (including ChatGPT, Claude, Perplexity, Google Gemini, Google AI Overviews/AI Mode, and successors — together, “AI Search Engines”);
  • any specific revenue, leads, sales, return on investment, or other commercial outcome;
  • that any keyword recommendation, competitor analysis, content brief, generated article, audit, ranking estimate, traffic estimate, or AI-citation score is correct, complete, or will produce a particular outcome; or
  • that using the Service will improve, rather than have no effect on or adversely affect, your rankings, traffic, or AI visibility.

Estimates, scores, forecasts, difficulty metrics, and opportunity indicators produced by the Service are modelled approximations for planning purposes only. They are not promises, and they may be wrong. SEO and AI-visibility outcomes depend on many variables we neither control nor observe — including your domain’s history and authority, your competitors’ activity, your technical implementation, your overall content strategy and publishing discipline, and, above all, the independent decisions of third-party search engines and AI Search Engines (Section 3).

This section restates, in summary form, the “no guaranteed results” position set out with full legal effect in Terms of Service clause 7.3 (User responsibility for search-engine outcomes) and clause 11.2 (No warranty of accuracy, completeness, or fitness).

3. Search engines and AI engines are third parties outside our control

Google, Bing, other search engines, and all AI Search Engines are independent third-party services. SemlyPro does not own, operate, or control them, and has no ability to direct their behaviour.

You acknowledge that:

  • their ranking algorithms, indexing decisions, spam systems, quality systems, manual-action processes, published guidelines, and citation behaviour are set by those third parties and change frequently, often without notice;
  • a search engine or AI Search Engine may change its algorithm or policy, re-index, de-index, demote, or take manual action against any page or domain, at any time, for reasons of its own — and any resulting change to Content produced through the Service, or to your rankings, traffic, or AI visibility, is outside SemlyPro’s control and is not a defect in the Service;
  • AI Search Engines are themselves generative AI systems whose outputs are probabilistic and change over time; whether and how they cite any brand is not something any provider can guarantee, and citation-tracking data reflects a measurement at a point in time, not a stable or guaranteed state; and
  • SemlyPro’s brand- and AI-visibility tracking polls third-party search engines and AI Search Engines on your behalf and is therefore subject to their availability, rate limits, and data-access policies, which may change or be withdrawn.

Your use of any third-party search engine or AI Search Engine is governed by that service’s own terms. This section restates Terms of Service clause 7.3(b), clause 8.6 (AI Search Engine polling), clause 9 (Third-Party Services) and clause 11.2(g).

4. AI-generated output may be inaccurate or fabricated — you must review it before publishing

The Service uses large-language models supplied by third-party AI providers to generate and analyse Content. AI models can produce output that is wrong. Output may be inaccurate, incomplete, biased, out-of-date, or may fabricate facts, sources, quotations, prices, product features, statistics, dates, legal claims, medical claims, or attributions — a phenomenon commonly called “hallucination.”

You expressly acknowledge and accept that:

  • SemlyPro does not fact-check, verify, or edit AI-generated Content before delivering it to you;
  • any factual claim in AI-generated Content — including named prices, product specifications, statistics, quotations attributed to identifiable people, and claims about identifiable third parties — may be inaccurate or fabricated;
  • it is your sole responsibility to review, verify, and edit every item of Content before you publish or otherwise rely on it, and connecting brand data, competitor URLs, files, or other materials to the Service does not shift that responsibility to us;
  • AI models are provided by third-party AI providers and may change at any time; variation in the style, quality, length, or coverage of Content following a model change is not a defect; and
  • where applicable law (including Article 50 of the EU AI Act, Regulation (EU) 2024/1689, and India’s synthetically-generated-information labelling rules) requires AI-generated content to be disclosed or marked as such, you are responsible for making that disclosure in your publication. See our AI Transparency Notice and Terms of Service clauses 8 and 8A.

Content generated in “Your Money or Your Life” categories — including health, medicine, pharmaceuticals, financial services, investment advice, legal advice, tax advice, and safety-critical topics — carries elevated risk of harm and of regulatory action against you as publisher. You must obtain independent expert human review by an appropriately qualified professional, and comply with all applicable sector-specific regulation, before publishing any such Content. See Terms of Service clause 8.7 and the regulated-content-sectors provisions of our Acceptable Use Policy. The Service does not provide legal, financial, medical, tax, or other professional advice (Terms of Service clause 11.3).

5. You bear responsibility for penalties and search-engine actions

You are solely responsible for your overall SEO and content strategy — including your publishing cadence, volume, content mix, technical implementation, and compliance with each search engine’s published guidelines — and for how you use Content the Service produces.

You acknowledge that:

  • search engines publish and continually update spam and quality policies that can result in ranking loss or removal — for example, Google’s Search Essentials and its Spam Policies, which address practices such as “scaled content abuse,” “site reputation abuse,” “expired-domain abuse,” and other automatically-generated or manipulative content, regardless of how the content was created or whether it was reviewed;
  • publishing AI-assisted Content at scale, at a cadence inconsistent with your domain’s established profile, or in a manner a search engine characterises as produced primarily to manipulate rankings, can trigger a manual action or algorithmic demotion — and doing so is your decision and your risk; the fact that the Service made it technically possible is not a defence (see Acceptable Use Policy and Terms of Service clause 7.2 and clause 7.2A (“No safe harbour”));
  • if your domain or account receives a manual action, algorithmic penalty, ranking loss, de-indexing, suspension, content removal, or any other adverse action from a search engine, AI Search Engine, or third-party platform — whether or not it is causally connected to Content generated through the Service — that consequence is your sole responsibility; and
  • to the maximum extent permitted by law, SemlyPro is not liable for any such consequence, or for any tax, fine, penalty, or third-party claim arising from it. Best practice is gradual, human-reviewed publication, paced in line with the guidance of the search engines you target. See Terms of Service clause 7.3©–(d), clause 12 (Limitation of liability) and clause 13 (Indemnification).

6. Free SEO tools on our marketing site

The free AI-powered SEO tools on semlypro.com are provided for evaluation and general information only, “as is” and “as available,” with no guarantee of accuracy, availability, or results and no service-level commitment. Their outputs are AI-assisted estimates subject to everything in Sections 2–5 of this disclaimer. The free tools are governed by our separate Free SEO Tools Terms & Disclaimer, which prevails over this summary for those tools. Using a free tool does not create a paid subscription, a Data Processing Agreement, or any professional-services relationship with SemlyPro.

7. Your statutory consumer rights are preserved

Nothing in this disclaimer excludes or limits any right, warranty, guarantee, or remedy that cannot be excluded or limited under the mandatory consumer-protection law that applies to you. In particular:

  • if you are an EU/EEA or Dutch consumer, your conformity rights for paid digital content and services under Directive (EU) 2019/770 and Directive (EU) 2019/771, as implemented in the Dutch Civil Code, are unaffected;
  • if you are a UK consumer, your statutory rights under the Consumer Rights Act 2015 (including that services are performed with reasonable care and skill) are unaffected; and
  • if you are an India consumer, your rights under the Consumer Protection Act, 2019 are unaffected.

The limitations and disclaimers in this document and in the Terms of Service apply only so far as the applicable mandatory law permits. See Terms of Service clause 11.5 and clause 12.5. Nothing here excludes SemlyPro’s liability for death or personal injury caused by our negligence, for fraud, or for our own intent or deliberate/conscious recklessness (opzet of bewuste roekeloosheid) (Terms of Service clause 12.3).

8. How this disclaimer relates to our other terms (order of precedence)

This disclaimer is a summary and signpost. It does not create rights or obligations beyond those in the binding documents, and it does not narrow any protection those documents give SemlyPro. In the event of any conflict, the following order of precedence applies (highest first): (1) any signed Enterprise agreement or Master Services Agreement that applies to you; (2) the Terms of Service (and the Acceptable Use Policy and Data Processing Agreement they incorporate); (3) for the free tools, the Free SEO Tools Terms & Disclaimer; and (4) this disclaimer. Capitalised terms not defined here have the meanings given in the Terms of Service.

9. Contact

  • Questions about this disclaimer or our terms: anil@semlypro.com
  • Report a concern about Content quality, accuracy, or model behaviour: anil@semlypro.com
  • India — Grievance Officer (for Indian users’ grievances): anil@semlypro.com (see our India Privacy & Grievance Addendum for the Grievance Officer’s full details and response timelines).

Operator. This disclaimer is published by Semly Pro (eenmanszaak), trading as SemlyPro, KvK 99448351, VAT NL005387029B31, Hawaiiweg 41, 1339 NW Almere, Netherlands — to be succeeded by Semly Pro B.V. on incorporation, which will assume this disclaimer.

Last updated 13 July 2026 · Operated by Semly Pro (eenmanszaak), KvK 99448351, Hawaiiweg 41, 1339 NW Almere, Netherlands · Questions about this document: anil@semlypro.com

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